1.3 Key Problems Craft Solves
Tool Overload and Fragmentation: The modern creator often juggles multiple standalone apps with siloed functionalities, resulting in inefficiencies and increased cognitive load.
Prompt Fatigue and Model Inconsistency: Most AI tools require repeated prompt engineering and lack memory, leading to inconsistent tone and redundant effort.
Brand Voice and Identity Issues: Businesses struggle to maintain a consistent tone across diverse content formats.
Cost and Accessibility: Using many separate tools becomes expensive and difficult to manage, especially for small teams or freelancers.
Inefficient Workflows: Non-integrated tools create bottlenecks in the creative process, from ideation to publishing.
Craft addresses these challenges by offering a centralized workspace where tools are not only powerful, but deeply connected, context-aware, and customizable.
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