1.3 Key Problems Craft Solves

1. Tool Overload and Fragmentation: The modern creator often juggles multiple standalone apps with siloed functionalities, resulting in inefficiencies and increased cognitive load.

2. Prompt Fatigue and Model Inconsistency: Most AI tools require repeated prompt engineering and lack memory, leading to inconsistent tone and redundant effort.

3. Brand Voice and Identity Issues: Businesses struggle to maintain a consistent tone across diverse content formats.

4. Cost and Accessibility: Using many separate tools becomes expensive and difficult to manage, especially for small teams or freelancers.

5. Inefficient Workflows: Non-integrated tools create bottlenecks in the creative process, from ideation to publishing.

Craft addresses these challenges by offering a centralized workspace where tools are not only powerful, but deeply connected, context-aware, and customizable.