3.2 User Personas

Content Creators

Freelancers, YouTubers, bloggers, influencers, and journalists form a growing category of content creators who rely heavily on speed, quality, and creativity. For them, AI provides not just a tool, but a virtual creative partner. With Craft, they can write scripts, edit videos, generate engaging visuals, and maintain brand consistency all in one platform.

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Entrepreneurs and Startups

Founders often wear many hats, juggling branding, marketing, operations, and product development. Craft serves as an intelligent assistant that helps them build professional-level content—from investor decks and landing pages to social media and customer communication—without hiring a large team.

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Designers and Marketers

For those working in branding, advertising, and visual communication, Craft provides tools to streamline design iterations, generate campaign content, and refine messaging. AI image generation, video production, and brand voice training give marketers the agility and creativity to keep pace with demand.

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Developers and Agencies

Technical users benefit from AI code generation, documentation, content automation, and API integration. Agencies can customize Craft's white-labeled offerings to serve their clients, automate creative production, and scale their deliverables at reduced overhead costs.

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Students and Educators

Craft is a powerful educational companion. Students use it for research, summarization, writing assistance, and creative projects. Educators design course materials, generate assessments, and create multimedia content to enhance student engagement. Its intuitive UI makes it suitable for all levels of technical proficiency.