12.1 Past Milestones

Craft's journey began with a vision to revolutionize the AI content creation experience. The initial milestone was the launch of the Minimum Viable Product (MVP), which showcased the foundational capabilities of Craft's AI engine and set the stage for platform-wide integration. The MVP allowed early users to interact with key tools and offered valuable insights for further development.

Following the MVP launch, the team successfully rolled out the Core Tool Suite, including the AI Writer, Summarizer, Rewriter, Social Media Generator, and Code Assistant. These essential tools established Craft’s credibility as a multi-functional AI productivity suite and attracted a wide variety of user personas ranging from content creators to developers.

Another major release was the launch of Brand Voice and File Chat, two standout features that significantly elevated user personalization and interactivity. Brand Voice empowered users to replicate their tone, language, and style across all content types, while File Chat introduced a groundbreaking way to engage with documents directly, including PDFs, DOCs, PPTs, and spreadsheets using natural language.